The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."

We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!

B2B client sells products to the restaurant industry at their warehouse and online website. They wanted to increase their sales online, generate more leads and track sales accurately.

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.