In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.

Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.

They needed a vendor to produce some of their infomercials in Clothing and Beauty categories

Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers