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FAIR. Jewelry is a high-end sustainable jewelry company based out of Canada. They sell high end items while also giving back to the environment and championing sustainable practices.
FAIR. was looking to bring in a freelance advertiser to scale up their Facebook Ads and launch Google Ads for their business.
The biggest challenge was segmenting the two different markets (fine and demi-fine jewelry). These two markets spoke to entirely different demographics, so we had to be very mindful of that while building our ad program.
FAIR had achieved some success with ads in the past, but they were looking for a professional to really scale up their efforts.
We completed multiple strategy sessions to go over brand new creative angles for FAIR. Jewelry. We were able to identify different sub-sections of FAIR's market depending on the price ranges of the products.
We also carved our different creative messaging for ads relating to wedding rings and bands. We segmented wedding ads out from the rest of our jewelry ads as well. With the higher price point, we could bid more aggressively on these items.
I also completely setup new data feeds to implement Google Shopping campaigns for FAIR. Jewelry as well. We were able to organize and segment our Merchant Center account in a way that allows us to scale by product category.
Increase In Revenue
Avg. Return on Ad Spend
Increase in eCommerce Conversion Rate
Paid Ads,Paid Ads,Paid Ads,Google Shopping
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
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