
Increase In Revenue
Avg. Return on Ad Spend
Increase in eCommerce Conversion Rate
FAIR. Jewelry is a high-end sustainable jewelry company based out of Canada. They sell high end items while also giving back to the environment and championing sustainable practices.
FAIR. was looking to bring in a freelance advertiser to scale up their Facebook Ads and launch Google Ads for their business.
The biggest challenge was segmenting the two different markets (fine and demi-fine jewelry). These two markets spoke to entirely different demographics, so we had to be very mindful of that while building our ad program.
FAIR had achieved some success with ads in the past, but they were looking for a professional to really scale up their efforts.
We completed multiple strategy sessions to go over brand new creative angles for FAIR. Jewelry. We were able to identify different sub-sections of FAIR's market depending on the price ranges of the products.
We also carved our different creative messaging for ads relating to wedding rings and bands. We segmented wedding ads out from the rest of our jewelry ads as well. With the higher price point, we could bid more aggressively on these items.
I also completely setup new data feeds to implement Google Shopping campaigns for FAIR. Jewelry as well. We were able to organize and segment our Merchant Center account in a way that allows us to scale by product category.
Increase In Revenue
Avg. Return on Ad Spend
Increase in eCommerce Conversion Rate
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Style & Fashion
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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