Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.

5
ROAS

The Challenge

A women’s fashion brand, already successful with influencer and organic social media efforts, wanted to determine if paid social advertising could drive incremental sales.

The Process

We developed the brand’s paid social advertising strategy to drive online sales and introduced a variety of different prospecting and retargeting strategies along with multiple ad types,

including Collections, influencer-centric and Dynamic Product Ads. Brand recognition was leveraged to drive efficient, broad prospecting that would grab attention while still driving strong intent to convert.

The Solution

Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Aaron Chang

Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.

Lead Generation Landing Page.

7.22

ROAS

Hooke

They had tons of awesome products but weren't able to get profitability

0.72

CPL

Guaranteed Rate Insurance

They were looking for an agency to improve their ads creative & deliver stronger results.

0.2

CPO

Vuori Clothing

An Agency brought me on as a white label Media Buyer for https://vuoriclothing.com. The brand is spending over $900k/month on Facebook/Instagram ads I helped assist with Ads and Campaigns to help increase ROAS.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.