Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.

5
ROAS

The Challenge

A women’s fashion brand, already successful with influencer and organic social media efforts, wanted to determine if paid social advertising could drive incremental sales.

The Process

We developed the brand’s paid social advertising strategy to drive online sales and introduced a variety of different prospecting and retargeting strategies along with multiple ad types,

including Collections, influencer-centric and Dynamic Product Ads. Brand recognition was leveraged to drive efficient, broad prospecting that would grab attention while still driving strong intent to convert.

The Solution

Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

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