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Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.
A women’s fashion brand, already successful with influencer and organic social media efforts, wanted to determine if paid social advertising could drive incremental sales.
We developed the brand’s paid social advertising strategy to drive online sales and introduced a variety of different prospecting and retargeting strategies along with multiple ad types,
including Collections, influencer-centric and Dynamic Product Ads. Brand recognition was leveraged to drive efficient, broad prospecting that would grab attention while still driving strong intent to convert.
Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.
Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Style & Fashion
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The brand was new to social media marketing and needed help with social media posts and Facebook ads.
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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