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Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.
A women’s fashion brand, already successful with influencer and organic social media efforts, wanted to determine if paid social advertising could drive incremental sales.
We developed the brand’s paid social advertising strategy to drive online sales and introduced a variety of different prospecting and retargeting strategies along with multiple ad types,
including Collections, influencer-centric and Dynamic Product Ads. Brand recognition was leveraged to drive efficient, broad prospecting that would grab attention while still driving strong intent to convert.
Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and 3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.
Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Style & Fashion
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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