SEO can be a mental/emotional challenge to overcome for folks who are used to performance based direct response marketing. It can take 3-12 month sometimes to start really ranking a site to convert for traffic with a minimum of 90 days to see any results and no way around that. That can be hard for some folks to accept/understand. There are a lot of pieces to the puzzle but once you understand it you can continue to increase rankings & build!

I was the content & SEO editor for a large group of over 200 publication sites and responsible for their internal rankings plus all outside submissions of additional guest posting articles for publication. I was responsible for content creation, link building, coordinating developers for technical SEO, editors for on page SEO, overseeing link based publications & advertising on all sites, reporting, initial keyword research plans, SOPS for every part of the SEO ranking process.