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We ranked over 2500 sites for their desired keywords with customized ranking strategies.
SEO can be a mental/emotional challenge to overcome for folks who are used to performance based direct response marketing. It can take 3-12 month sometimes to start really ranking a site to convert for traffic with a minimum of 90 days to see any results and no way around that. That can be hard for some folks to accept/understand. There are a lot of pieces to the puzzle but once you understand it you can continue to increase rankings & build!
I was the content & SEO editor for a large group of over 200 publication sites and responsible for their internal rankings plus all outside submissions of additional guest posting articles for publication. I was responsible for content creation, link building, coordinating developers for technical SEO, editors for on page SEO, overseeing link based publications & advertising on all sites, reporting, initial keyword research plans, SOPS for every part of the SEO ranking process.
We ranked over 2500 sites for their desired keywords with customized ranking strategies.
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Maxis Services is a BC renovation and handyman contracting company. They reached out to us for help with:
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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