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We ranked over 2500 sites for their desired keywords with customized ranking strategies.
SEO can be a mental/emotional challenge to overcome for folks who are used to performance based direct response marketing. It can take 3-12 month sometimes to start really ranking a site to convert for traffic with a minimum of 90 days to see any results and no way around that. That can be hard for some folks to accept/understand. There are a lot of pieces to the puzzle but once you understand it you can continue to increase rankings & build!
I was the content & SEO editor for a large group of over 200 publication sites and responsible for their internal rankings plus all outside submissions of additional guest posting articles for publication. I was responsible for content creation, link building, coordinating developers for technical SEO, editors for on page SEO, overseeing link based publications & advertising on all sites, reporting, initial keyword research plans, SOPS for every part of the SEO ranking process.
We ranked over 2500 sites for their desired keywords with customized ranking strategies.
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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