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Brought their CPC on Linkedin down to $4.00 while bringing in a steady stream of qualified, segmented customers to their registration pages.
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
I built, managed, and optimized all campaigns across Google, Facebook, and Linkedin. I was responsible for determing the right strategy to bring the qualified leads they wanted. This meant iterating on everything from the ads to the platform to the campaign types. I worked hand in hand with their internal marketing team to make sure we were aligned on strategy and process.
Brought their CPC on Linkedin down to $4.00 while bringing in a steady stream of qualified, segmented customers to their registration pages.
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Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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