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Brought their CPC on Linkedin down to $4.00 while bringing in a steady stream of qualified, segmented customers to their registration pages.
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
I built, managed, and optimized all campaigns across Google, Facebook, and Linkedin. I was responsible for determing the right strategy to bring the qualified leads they wanted. This meant iterating on everything from the ads to the platform to the campaign types. I worked hand in hand with their internal marketing team to make sure we were aligned on strategy and process.
Brought their CPC on Linkedin down to $4.00 while bringing in a steady stream of qualified, segmented customers to their registration pages.
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Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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