The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.

The client had the following challenges:

1. Low email marketing revenues
2. No email marketing strategy
3. No optimization on the Klaviyo account
4. Low repeat customers

Migrated website to a new CMS (WooCommerce).

Needed SEO structure set-out which tied into Google ads and paid search.

The biggest challenge was mapping out the way people search and creating landing pages to match search intent.

This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.