
15,000+ influencers, 200MM in reach, 3000% ROI, 6 figure sales
Challenges have include e-commerce, lifestyle, and travel campaign integrations + placements.
The process included outlining clear strategy for both brands and influencers with creators, campaigns, and communities across e-commerce, influencer marketing, live events, and retreats.
Wtih strategy, influencers were identified, campaigns created, content strategy developed and executed, platforms researched and created, blands and products placed, metrics managed.
This included placement in shows, blogs, and courses.
15,000+ influencers, 200MM in reach, 3000% ROI, 6 figure sales
Other,CMO,Content Marketing,Copywriting,Branding,Social Media Management,Web Development,Public Relations
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SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.