We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.

12
ROAS

The Challenge

Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.

The Process

For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.


I advertising specific products, focused on what attributes and sales angles for each product converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest Cost per purchase and highest ROAS.


The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.

The Solution

We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.

Skills Used

Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

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