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Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.
I started by doing research on hot topics related to marketing and branding agencies. I came up with about a dozen topics to choose. Followed by reviewing keywords per topic.
Separately I worked internally with the team to write portfolio pages for clioent we just completed projects for.
I wrote 4 blogs and 5 client portfolio pages.
Content Marketing,Copywriting,SEO
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It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
