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expert
They are a startup that wanted to quickly scale sales of their beard growth kit.
I worked closely with their team from Brand development through to scaling.
step 1 was identifying how we would compete in the market, both on a brand and product offering stand point.
step 2 was identifying the best channels to compete on.
step 3 was developing the right UX to convert traffic.
step 4 was going live on Google ads and scaling.
account is currently sitting at the 370% ROAS, whilst still scaling.
Paid Ads,CRO,Marketing Strategy
Beauty
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
