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account is currently sitting at the 370% ROAS, whilst still scaling.
They are a startup that wanted to quickly scale sales of their beard growth kit.
I worked closely with their team from Brand development through to scaling.
step 1 was identifying how we would compete in the market, both on a brand and product offering stand point.
step 2 was identifying the best channels to compete on.
step 3 was developing the right UX to convert traffic.
step 4 was going live on Google ads and scaling.
account is currently sitting at the 370% ROAS, whilst still scaling.
Paid Ads,CRO,Marketing Strategy
Beauty
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
BeautifiedYou found that many of their consumers were more loyal to the different brands they sold than BeautifiedYou as a company. They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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