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We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
FMA CPA had never successfully used digital channels to drive quality leads for their business. The challenge was to create an entire marketing strategy and execute the tactical implementation to take advantage of available online lead sources.
• We studied their past successful campaigns to help replicate what worked across digital channels
• We studied competitors in their local area to understand the market
• We conducted a full marketing audit for traffic, conversion rate, lead quality and retention
• We built a full-funnel strategy spanning ad placement, copywriting, landing page building, lead follow up procedure and conversion
• We optimized results using a data-driven approach
We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
Paid Ads,Branding,CRO,Web Development,Marketing Strategy,CMO,Copywriting,Web Development
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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