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We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
agency
FMA CPA had never successfully used digital channels to drive quality leads for their business. The challenge was to create an entire marketing strategy and execute the tactical implementation to take advantage of available online lead sources.
• We studied their past successful campaigns to help replicate what worked across digital channels
• We studied competitors in their local area to understand the market
• We conducted a full marketing audit for traffic, conversion rate, lead quality and retention
• We built a full-funnel strategy spanning ad placement, copywriting, landing page building, lead follow up procedure and conversion
• We optimized results using a data-driven approach
We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
