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We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
FMA CPA had never successfully used digital channels to drive quality leads for their business. The challenge was to create an entire marketing strategy and execute the tactical implementation to take advantage of available online lead sources.
• We studied their past successful campaigns to help replicate what worked across digital channels
• We studied competitors in their local area to understand the market
• We conducted a full marketing audit for traffic, conversion rate, lead quality and retention
• We built a full-funnel strategy spanning ad placement, copywriting, landing page building, lead follow up procedure and conversion
• We optimized results using a data-driven approach
We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
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