We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
FMA CPA had never successfully used digital channels to drive quality leads for their business. The challenge was to create an entire marketing strategy and execute the tactical implementation to take advantage of available online lead sources.
• We studied their past successful campaigns to help replicate what worked across digital channels
• We studied competitors in their local area to understand the market
• We conducted a full marketing audit for traffic, conversion rate, lead quality and retention
• We built a full-funnel strategy spanning ad placement, copywriting, landing page building, lead follow up procedure and conversion
• We optimized results using a data-driven approach
We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
Paid Ads,Branding,CRO,Web Development,Marketing Strategy,CMO,Copywriting,Web Development
Professional Services
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.