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We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
FMA CPA had never successfully used digital channels to drive quality leads for their business. The challenge was to create an entire marketing strategy and execute the tactical implementation to take advantage of available online lead sources.
• We studied their past successful campaigns to help replicate what worked across digital channels
• We studied competitors in their local area to understand the market
• We conducted a full marketing audit for traffic, conversion rate, lead quality and retention
• We built a full-funnel strategy spanning ad placement, copywriting, landing page building, lead follow up procedure and conversion
• We optimized results using a data-driven approach
We were able to successfully unlock digital as a channel for new leads and drive a whole new acquisition channel for the brand,
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Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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