Company: Food Industry Marketplace (NDA prevents from disclosing name) connects restaurants with local communities

Challenge: Company was new on the market (pre-launch stages when they employed us), without brand awareness, recognition or customers. Company employed our team to increase their market share in search engines, attract local vendors to offer services on their platform, and create a community of engaged followers and customers.

Our results exceeded set targets by an overall of 30%:

• brought in 2500 vendors in less than 12 months from 0, for a total of $50k in monthly reoccurring revenue (19.99 membership fee)
• reached 10k customers per month in 12 months
• built an email marketing list of 15k subscribers

Our team created and delivered a social media marketing strategy that allowed out client to not only increase their awareness, but also bring onboard paying vendors, engaged subscribers, returning customers. More, our social assets ranked extremely well on Google, which aided our PR and reputation management efforts, lowering conversion time and conversion cost.

Services delivered:

• created social media content designed to attract and educate both vendors and customers; our team delivered everything from conceptualizing and researching, to designing and coordinating vendor-generated content
• created a community of 10k+ engaged followers, out of which many turned into email subscribers and paying customers
• monitored analytics and made data driven decisions to continuously optimize our campaigns: paid and organic, hashtags, social media keywords, social proof and more
• engaged with followers and community overall
• reached out to potential vendors and coordinated events and content sharing
• coordinated online contests