+443% Increase in Overall Revenue

Forcast experienced an astounding 440% increase in revenue from the suggested generic search terms.


78% Increase in ROAS within a few months.


+580% Increase in Transactions

Within just one month, the account managed to achieve 102 conversions on the website when previously they only managed to achieve 15 in the prior few months

0.78
ROAS

The Challenge

My audit found Forcast was wasting ad spend with a weak online presence and an ad strategy that was not converting. A few issues I found;


  • Improper use of location ad targeting
  • Duplicated shopping product groups across different shopping campaigns
  • Lack of new audience targeting
  • Insufficient text ads and responsive search ads in some categories

The Process

It was then necessary to perform key optimisations that would make the biggest change in performance:


  • I flipped the focus from branded navigational keywords targeting ‘Forcast’, onto keywords around their best-selling products. This required looking into their analytics to pick out their highest selling/return products and exploring the keywords around them.
  • Forcast’s previous Google Ad spend wasn’t efficient at getting them a great rate of return. I had then made use of negative keywords to tune out irrelevant searches ultimately reducing the cost per acquisition (CPA)
  • I discovered that much of the previous Google Ads (PPC) strategy was targeted towards traffic that would come already come through organically. It was necessary to perform keyword research and bid on more profitable searchers.

The Solution

+443% Increase in Overall Revenue

Forcast experienced an astounding 440% increase in revenue from the suggested generic search terms.


78% Increase in ROAS within a few months.


+580% Increase in Transactions

Within just one month, the account managed to achieve 102 conversions on the website when previously they only managed to achieve 15 in the prior few months

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPL

Moonai Kids

Create Moonai Kids Awareness online.

4

ROAS

Rio Grande

Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.

Jewelry Connoisseur

Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.

Chef Jordan Andino

Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him. 

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.