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+443% Increase in Overall Revenue
Forcast experienced an astounding 440% increase in revenue from the suggested generic search terms.
78% Increase in ROAS within a few months.
+580% Increase in Transactions
Within just one month, the account managed to achieve 102 conversions on the website when previously they only managed to achieve 15 in the prior few months
My audit found Forcast was wasting ad spend with a weak online presence and an ad strategy that was not converting. A few issues I found;
It was then necessary to perform key optimisations that would make the biggest change in performance:
+443% Increase in Overall Revenue
Forcast experienced an astounding 440% increase in revenue from the suggested generic search terms.
78% Increase in ROAS within a few months.
+580% Increase in Transactions
Within just one month, the account managed to achieve 102 conversions on the website when previously they only managed to achieve 15 in the prior few months
Paid Ads,Google Shopping
Style & Fashion
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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