ForeverVacation provides all-inclusive & private day tours in 6 countries and 14 cities around the world.
In an industry that is highly crowded and competitive we needed a way to stand out. We focused on creating a fun and professional brand/website, beautiful tour photos/videos and highly effective Facebook/IG/Google ads.
Through my efforts ForeverVacation now operates between 150-300+ private tours every month across their destinations.
My role as CEO was to create the entire brand, technology, business model and marketing plan. We are now in 14 cities around the world, employ over 60 employees (full-time & freelance) and operate between 150-300+ private tours every month across their destinations.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,Social Media Management,Branding,Web Development,Other
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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