ForeverVacation provides all-inclusive & private day tours in 6 countries and 14 cities around the world.
In an industry that is highly crowded and competitive we needed a way to stand out. We focused on creating a fun and professional brand/website, beautiful tour photos/videos and highly effective Facebook/IG/Google ads.
Through my efforts ForeverVacation now operates between 150-300+ private tours every month across their destinations.
My role as CEO was to create the entire brand, technology, business model and marketing plan. We are now in 14 cities around the world, employ over 60 employees (full-time & freelance) and operate between 150-300+ private tours every month across their destinations.
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

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