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1-2% site CVR up to about a ~3.5-5% range.
Average AOV up from ~$19 - $35+
Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.
This all happened in the span of 2-3 months time!
A very small startup, with an average monthly revenue of ~$1-2K in monthly revenue.
We needed to grow and go from a micro start up to a full blown start up on the way to slowly becoming a mid-sized business in terms of revenue.
We needed to scale up significantly with about a 1.5X blended ROAs. And we needed to desperately raise our AOV.
I went through our site and completely overhauled the whole UI/UX with my strong CRO background.
We got a low 1-2% site CVR up to about a ~3.5-5% range, which had a massive impact.
After this we made bundles, taking our AOV from about ~$19 to about ~$35+.
Whilst A/B testing what creatives worked best for us to maximize our efficient CPCs and higher unique CTRs.
1-2% site CVR up to about a ~3.5-5% range.
Average AOV up from ~$19 - $35+
Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.
This all happened in the span of 2-3 months time!
Paid Ads,Paid Ads,Email Marketing,CRO,Marketing Strategy
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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