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1-2% site CVR up to about a ~3.5-5% range.
Average AOV up from ~$19 - $35+
Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.
This all happened in the span of 2-3 months time!
A very small startup, with an average monthly revenue of ~$1-2K in monthly revenue.
We needed to grow and go from a micro start up to a full blown start up on the way to slowly becoming a mid-sized business in terms of revenue.
We needed to scale up significantly with about a 1.5X blended ROAs. And we needed to desperately raise our AOV.
I went through our site and completely overhauled the whole UI/UX with my strong CRO background.
We got a low 1-2% site CVR up to about a ~3.5-5% range, which had a massive impact.
After this we made bundles, taking our AOV from about ~$19 to about ~$35+.
Whilst A/B testing what creatives worked best for us to maximize our efficient CPCs and higher unique CTRs.
1-2% site CVR up to about a ~3.5-5% range.
Average AOV up from ~$19 - $35+
Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.
This all happened in the span of 2-3 months time!
Paid Ads,Paid Ads,Email Marketing,CRO,Marketing Strategy
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
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