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1-2% site CVR up to about a ~3.5-5% range.
Average AOV up from ~$19 - $35+
Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.
This all happened in the span of 2-3 months time!
A very small startup, with an average monthly revenue of ~$1-2K in monthly revenue.
We needed to grow and go from a micro start up to a full blown start up on the way to slowly becoming a mid-sized business in terms of revenue.
We needed to scale up significantly with about a 1.5X blended ROAs. And we needed to desperately raise our AOV.
I went through our site and completely overhauled the whole UI/UX with my strong CRO background.
We got a low 1-2% site CVR up to about a ~3.5-5% range, which had a massive impact.
After this we made bundles, taking our AOV from about ~$19 to about ~$35+.
Whilst A/B testing what creatives worked best for us to maximize our efficient CPCs and higher unique CTRs.
1-2% site CVR up to about a ~3.5-5% range.
Average AOV up from ~$19 - $35+
Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.
This all happened in the span of 2-3 months time!
Paid Ads,Paid Ads,Email Marketing,CRO,Marketing Strategy
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They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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