1-2% site CVR up to about a ~3.5-5% range.


Average AOV up from ~$19 - $35+


Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.


This all happened in the span of 2-3 months time!

0
CPL

Bryce C.

Mayple Vetted

expert

The Challenge

A very small startup, with an average monthly revenue of ~$1-2K in monthly revenue.


We needed to grow and go from a micro start up to a full blown start up on the way to slowly becoming a mid-sized business in terms of revenue.


We needed to scale up significantly with about a 1.5X blended ROAs. And we needed to desperately raise our AOV.

The Process

I went through our site and completely overhauled the whole UI/UX with my strong CRO background.


We got a low 1-2% site CVR up to about a ~3.5-5% range, which had a massive impact.


After this we made bundles, taking our AOV from about ~$19 to about ~$35+.


Whilst A/B testing what creatives worked best for us to maximize our efficient CPCs and higher unique CTRs.

The Solution

1-2% site CVR up to about a ~3.5-5% range.


Average AOV up from ~$19 - $35+


Average revenue from ~$1-$2K to an average of about ~$6-$10K and broke a record at about ~$15.


This all happened in the span of 2-3 months time!

Skills Used

Paid Ads,Paid Ads,Email Marketing,CRO,Marketing Strategy

Industry

Health & Wellness

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