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Google Ads
Social Media Management
George Courey needed help on two fronts. Google Ads to generate more conversions, and social media management to improve brand image.
As a company founded in the early 1900's, their brand is extremely well-established, but they needed help to modernize their digital footprint.
We optimized their Google Ads structure by conducting a thorough keywords and competition audit, and went through a whole social media rebrand phase to make sure their brand image was up to par with industry standards and competitors.
Google Ads
Social Media Management
Paid Ads,Social Media Management,Paid Ads
Health & Wellness
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The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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