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Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
GigSuper where struggling to scale their lead generation efforts, trying various strategies that were not progressing and facing increasing Cost Per Lead (CPL) whenever they tried to increase or even sustain lead volume.
Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
I put together a testing framework that we executed over a period of 6 weeks, out of which a winning strategy was devised, finally allowing GigSuper to scale their lead generation activity using Paid Media.
A second round of testing was executed to optimize the results further.
Most of the initial testing was done with Facebook and Instagram Ads.
We then scaled their campaigns to LinkedIn Ads and Google's Discovery Ads.
Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Web Development,Other,Other
Finance
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
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