Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.

2
CPL

The Challenge

GigSuper where struggling to scale their lead generation efforts, trying various strategies that were not progressing and facing increasing Cost Per Lead (CPL) whenever they tried to increase or even sustain lead volume.


Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.

The Process

I put together a testing framework that we executed over a period of 6 weeks, out of which a winning strategy was devised, finally allowing GigSuper to scale their lead generation activity using Paid Media. 


A second round of testing was executed to optimize the results further.


Most of the initial testing was done with Facebook and Instagram Ads.


We then scaled their campaigns to LinkedIn Ads and Google's Discovery Ads.

The Solution

Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Web Development,Other,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Dona Jo

Dona Jo was 2 years into business struggling with cashflows and needed to generate income online. The business had grown to $300k in yearly revenue using influencer marketing but that revenue stream was quickly fading. The business was is need of a paid marketing plan.

2

CPR

fuboTV

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV

3.89

CPO

BKIND

They were getting poor results with Facebook & Instagram ads

0.85

CPL

OnePacs

OnePacs is a B2B company that offers healthcare SaaS. Their technology is cloud-based and allows hospitals and clinics to operate virtually. The main goals of their campaign are to generate awareness and new leads.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.