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Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
GigSuper where struggling to scale their lead generation efforts, trying various strategies that were not progressing and facing increasing Cost Per Lead (CPL) whenever they tried to increase or even sustain lead volume.
Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
I put together a testing framework that we executed over a period of 6 weeks, out of which a winning strategy was devised, finally allowing GigSuper to scale their lead generation activity using Paid Media.
A second round of testing was executed to optimize the results further.
Most of the initial testing was done with Facebook and Instagram Ads.
We then scaled their campaigns to LinkedIn Ads and Google's Discovery Ads.
Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Web Development,Other,Other
Finance
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Sales were decreasing over the last 5 years due to client not having much of a digital presence.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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