
Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
GigSuper where struggling to scale their lead generation efforts, trying various strategies that were not progressing and facing increasing Cost Per Lead (CPL) whenever they tried to increase or even sustain lead volume.
Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
I put together a testing framework that we executed over a period of 6 weeks, out of which a winning strategy was devised, finally allowing GigSuper to scale their lead generation activity using Paid Media.
A second round of testing was executed to optimize the results further.
Most of the initial testing was done with Facebook and Instagram Ads.
We then scaled their campaigns to LinkedIn Ads and Google's Discovery Ads.
Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Web Development,Other,Other
Finance
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Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.