Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.

2
CPL

Boris L.

Mayple Vetted

expert

The Challenge

GigSuper where struggling to scale their lead generation efforts, trying various strategies that were not progressing and facing increasing Cost Per Lead (CPL) whenever they tried to increase or even sustain lead volume.


Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.

The Process

I put together a testing framework that we executed over a period of 6 weeks, out of which a winning strategy was devised, finally allowing GigSuper to scale their lead generation activity using Paid Media. 


A second round of testing was executed to optimize the results further.


Most of the initial testing was done with Facebook and Instagram Ads.


We then scaled their campaigns to LinkedIn Ads and Google's Discovery Ads.

The Solution

Over a 6 month period we were able to increase their monthly lead volume by more than a factor of 10, with a CPL consistently 2-3 lower than at the start of this project.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Web Development,Other,Other

Industry

Finance

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