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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
L’Oreal are one of the UK’s biggest advertisers, and the single biggest beauty and cosmetics advertiser. Our objective was to grow market share and improve ROAS.
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.