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We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
agency
GLAMCOR and its sister brand, RIKI LOVES RIKI, are established leaders in the category of lighting gear for beauty professionals, videographers, photographers, and content creators. They have products at retailers like Nordstrom, as well as a strong DTC business, but they needed help with their Amazon presence. Their Amazon content is generally of low quality, with poor quality carousel images, titles, bullets, and descriptions.
I proposed and executed a plan for bringing their Amazon business up to speed. This included:
We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
Branding,Content Marketing,Copywriting,Branding,Marketing Strategy
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Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
