
We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
GLAMCOR and its sister brand, RIKI LOVES RIKI, are established leaders in the category of lighting gear for beauty professionals, videographers, photographers, and content creators. They have products at retailers like Nordstrom, as well as a strong DTC business, but they needed help with their Amazon presence. Their Amazon content is generally of low quality, with poor quality carousel images, titles, bullets, and descriptions.
I proposed and executed a plan for bringing their Amazon business up to speed. This included:
We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
Branding,Content Marketing,Copywriting,Branding,Marketing Strategy
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.