We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.

The Challenge

GLAMCOR and its sister brand, RIKI LOVES RIKI, are established leaders in the category of lighting gear for beauty professionals, videographers, photographers, and content creators. They have products at retailers like Nordstrom, as well as a strong DTC business, but they needed help with their Amazon presence. Their Amazon content is generally of low quality, with poor quality carousel images, titles, bullets, and descriptions.

The Process

I proposed and executed a plan for bringing their Amazon business up to speed. This included:

  • Rewriting titles, bullets, and other copy
  • Creating new image carousel outlines and working with their creative director on execution
  • Proposing new rich A+ content which follows best practices for clarity and appeal
  • Creating a mockup for their Amazon Store and working with their internal team on execution

The Solution

We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.

Skills Used

Branding,Content Marketing,Copywriting,Branding,Marketing Strategy

Industry

Home & Garden

Results by the numbers

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