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We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
GLAMCOR and its sister brand, RIKI LOVES RIKI, are established leaders in the category of lighting gear for beauty professionals, videographers, photographers, and content creators. They have products at retailers like Nordstrom, as well as a strong DTC business, but they needed help with their Amazon presence. Their Amazon content is generally of low quality, with poor quality carousel images, titles, bullets, and descriptions.
I proposed and executed a plan for bringing their Amazon business up to speed. This included:
We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
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