We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
agency
GLAMCOR and its sister brand, RIKI LOVES RIKI, are established leaders in the category of lighting gear for beauty professionals, videographers, photographers, and content creators. They have products at retailers like Nordstrom, as well as a strong DTC business, but they needed help with their Amazon presence. Their Amazon content is generally of low quality, with poor quality carousel images, titles, bullets, and descriptions.
I proposed and executed a plan for bringing their Amazon business up to speed. This included:
We are still in the process of implementing my direction, starting with titles, bullets, and carousel images. There's a lot more work to do, but the difference between their old and new content is dramatic, and their new content is best in class.
Branding,Content Marketing,Copywriting,Branding,Marketing Strategy
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
