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Their organic website traffic almost tripled in the first year. Also, the quality of leads and inquires went up tremendously, having a huge impact on conversions.
Global Upside is a one-stop-shop for accounting, HR, payroll, compliance, and staffing services on a global scale. They were looking to grow their online presence by leveraging organic search engine traffic.
We helped them redesign and restructure their website and landing pages, to focus on the right verticals for their different types of customers.
Their organic website traffic almost tripled in the first year. Also, the quality of leads and inquires went up tremendously, having a huge impact on conversions.
SEO
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SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.
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