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Their organic website traffic almost tripled in the first year. Also, the quality of leads and inquires went up tremendously, having a huge impact on conversions.
Global Upside is a one-stop-shop for accounting, HR, payroll, compliance, and staffing services on a global scale. They were looking to grow their online presence by leveraging organic search engine traffic.
We helped them redesign and restructure their website and landing pages, to focus on the right verticals for their different types of customers.
Their organic website traffic almost tripled in the first year. Also, the quality of leads and inquires went up tremendously, having a huge impact on conversions.
SEO
Professional Services
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It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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