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I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.
I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.
I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.
*Brand's Industry: Consumer Tech*
Glowforge is a high-growth, consumer tech e-commerce startup selling at-home 3D laser printers.
Platforms:
✅ FB/IG (D2C + B2B)
✅ LinkedIn (B2B)
✅ TikTok (D2C)
✅ Pinterest (D2C)
Challenges:
? Scaling spend while maintaining efficiency
? Post-iOS 14/ATT's impact on attribution windows
⏱ Mass creative production management
Role(s):
? Paid Social Advertiser
? Creative Strategist
? Influencer Relations
? Project Management
? CRO Testing
Process:
? Initial Audit & Analyses
? Custom Report
? Account Restructure
? Weekly Meetings (ongoing)
? Test & Learn (ongoing)
I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.
I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.
I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.
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Technology
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Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Build from the ground up a brand both for on and off line, for international gourmet food franchise system.
create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems
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