I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.


I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.


I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.

0.54
CPO

The Challenge

*Brand's Industry: Consumer Tech*


Glowforge is a high-growth, consumer tech e-commerce startup selling at-home 3D laser printers.


Platforms:

✅ FB/IG (D2C + B2B)

✅ LinkedIn (B2B)

✅ TikTok (D2C)

✅ Pinterest (D2C)


Challenges: 

? Scaling spend while maintaining efficiency

? Post-iOS 14/ATT's impact on attribution windows

⏱ Mass creative production management


The Process

Role(s):

? Paid Social Advertiser

? Creative Strategist

? Influencer Relations

? Project Management

? CRO Testing


Process:

? Initial Audit & Analyses

? Custom Report

? Account Restructure

? Weekly Meetings (ongoing)

? Test & Learn (ongoing)


The Solution

I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.


I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.


I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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