I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.
I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.
I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.
expert
*Brand's Industry: Consumer Tech*
Glowforge is a high-growth, consumer tech e-commerce startup selling at-home 3D laser printers.
Platforms:
✅ FB/IG (D2C + B2B)
✅ LinkedIn (B2B)
✅ TikTok (D2C)
✅ Pinterest (D2C)
Challenges:
? Scaling spend while maintaining efficiency
? Post-iOS 14/ATT's impact on attribution windows
⏱ Mass creative production management
Role(s):
? Paid Social Advertiser
? Creative Strategist
? Influencer Relations
? Project Management
? CRO Testing
Process:
? Initial Audit & Analyses
? Custom Report
? Account Restructure
? Weekly Meetings (ongoing)
? Test & Learn (ongoing)
I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.
I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.
I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
