I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.


I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.


I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.

0.54
CPO

Carissa S.

Mayple Vetted

expert

The Challenge

*Brand's Industry: Consumer Tech*


Glowforge is a high-growth, consumer tech e-commerce startup selling at-home 3D laser printers.


Platforms:

✅ FB/IG (D2C + B2B)

✅ LinkedIn (B2B)

✅ TikTok (D2C)

✅ Pinterest (D2C)


Challenges: 

? Scaling spend while maintaining efficiency

? Post-iOS 14/ATT's impact on attribution windows

⏱ Mass creative production management


The Process

Role(s):

? Paid Social Advertiser

? Creative Strategist

? Influencer Relations

? Project Management

? CRO Testing


Process:

? Initial Audit & Analyses

? Custom Report

? Account Restructure

? Weekly Meetings (ongoing)

? Test & Learn (ongoing)


The Solution

I helped Glowforge achieve double-digit sales growth for four consecutive quarters. In Q2 YoY (2019 vs. 2020), I increased paid social order efficiency by 54% while scaling spend significantly.


I developed a new account structure post-iOS 14 that emphasized consolidation and a creative-first strategy.


I was highly involved with creative brainstorming and production. I lead a meeting cadence between paid and creative teams to ensure shared learnings and creative iteration that lifted performance.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

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