
We have seen impressive organic growth over the past year in the following areas:
Organic Impressions: +2,273,774 YoY
Organic Clicks: +21,912 YoY
Ranking Keywords: +2,622 YoY
Top 100 Position Keywords: +12,993 YoY
Total New Users: +13.08%
New Organic Users: +10.44%
This client in the local and online printing space was trying to shift from a local Los Angeles printing company to a national online printing service. They had a large, messy site that lacked optimization and direction. Their convoluted messaging and lack of focus was making it hard for them to make progress, in spite of extensive efforts on their own they were struggling to compete nationally.
I first worked with this client while working for an agency, where I was their Sr. Account Manager. We established a process that was working, although we were restricted by the agencies processes. After I left that agency and the client completed their contract, they sought me out to work with them personally. After several months of consulting we started working together again in earnest in August 2021 when I took over their digital marketing strategy. I first established a page optimization strategy, with extensive keyword research and refinement of their previous local focus. Secondly I created a content improvement and growth strategy, directing their small team of writers in page content improvements, both in quality and quantity. I have also contributed some content writing myself. We are currently beginning a backlinking effort to increase performance to some of their top product pages, while continuing with more page and content optimizations.
We have seen impressive organic growth over the past year in the following areas:
Organic Impressions: +2,273,774 YoY
Organic Clicks: +21,912 YoY
Ranking Keywords: +2,622 YoY
Top 100 Position Keywords: +12,993 YoY
Total New Users: +13.08%
New Organic Users: +10.44%
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

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