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We have seen impressive organic growth over the past year in the following areas:
Organic Impressions: +2,273,774 YoY
Organic Clicks: +21,912 YoY
Ranking Keywords: +2,622 YoY
Top 100 Position Keywords: +12,993 YoY
Total New Users: +13.08%
New Organic Users: +10.44%
This client in the local and online printing space was trying to shift from a local Los Angeles printing company to a national online printing service. They had a large, messy site that lacked optimization and direction. Their convoluted messaging and lack of focus was making it hard for them to make progress, in spite of extensive efforts on their own they were struggling to compete nationally.
I first worked with this client while working for an agency, where I was their Sr. Account Manager. We established a process that was working, although we were restricted by the agencies processes. After I left that agency and the client completed their contract, they sought me out to work with them personally. After several months of consulting we started working together again in earnest in August 2021 when I took over their digital marketing strategy. I first established a page optimization strategy, with extensive keyword research and refinement of their previous local focus. Secondly I created a content improvement and growth strategy, directing their small team of writers in page content improvements, both in quality and quantity. I have also contributed some content writing myself. We are currently beginning a backlinking effort to increase performance to some of their top product pages, while continuing with more page and content optimizations.
We have seen impressive organic growth over the past year in the following areas:
Organic Impressions: +2,273,774 YoY
Organic Clicks: +21,912 YoY
Ranking Keywords: +2,622 YoY
Top 100 Position Keywords: +12,993 YoY
Total New Users: +13.08%
New Organic Users: +10.44%
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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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