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We have seen impressive organic growth over the past year in the following areas:
Organic Impressions: +2,273,774 YoY
Organic Clicks: +21,912 YoY
Ranking Keywords: +2,622 YoY
Top 100 Position Keywords: +12,993 YoY
Total New Users: +13.08%
New Organic Users: +10.44%
This client in the local and online printing space was trying to shift from a local Los Angeles printing company to a national online printing service. They had a large, messy site that lacked optimization and direction. Their convoluted messaging and lack of focus was making it hard for them to make progress, in spite of extensive efforts on their own they were struggling to compete nationally.
I first worked with this client while working for an agency, where I was their Sr. Account Manager. We established a process that was working, although we were restricted by the agencies processes. After I left that agency and the client completed their contract, they sought me out to work with them personally. After several months of consulting we started working together again in earnest in August 2021 when I took over their digital marketing strategy. I first established a page optimization strategy, with extensive keyword research and refinement of their previous local focus. Secondly I created a content improvement and growth strategy, directing their small team of writers in page content improvements, both in quality and quantity. I have also contributed some content writing myself. We are currently beginning a backlinking effort to increase performance to some of their top product pages, while continuing with more page and content optimizations.
We have seen impressive organic growth over the past year in the following areas:
Organic Impressions: +2,273,774 YoY
Organic Clicks: +21,912 YoY
Ranking Keywords: +2,622 YoY
Top 100 Position Keywords: +12,993 YoY
Total New Users: +13.08%
New Organic Users: +10.44%
SEO
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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