The campaign grew Adobe’s LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was also recognized as one of the “Best LinkedIn Company Pages” for two years in a row. 

The Challenge

Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.

The Process

The strategy leveraged the LinkedIn professional network with an integrated approach of targeted and personalized owned content, complemented with paid media to amplify and increase content reach. The content was tailored to the professional mindset of users on this channel, providing them with Adobe related news, details on the company culture and industry thought leadership. 

The Solution

The campaign grew Adobe’s LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was also recognized as one of the “Best LinkedIn Company Pages” for two years in a row. 

Skills Used

Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

House of Gucci

Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.

Drum Center of Portsmouth

This client already had excellent retail and online shops, but they weren't doing any email marketing whatsoever. Within 90 days and only executing 30% of the proposal, LGS has added an additional 19% revenue to their bottom line.

0.68

CPO

Getaway

Getaway was created to give people time, space, & a place to disconnect from

the wired world through its rentable cabins secluded in nature.

Crossnet

Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.