The campaign grew Adobe’s LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was also recognized as one of the “Best LinkedIn Company Pages” for two years in a row. 

The Challenge

Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.

The Process

The strategy leveraged the LinkedIn professional network with an integrated approach of targeted and personalized owned content, complemented with paid media to amplify and increase content reach. The content was tailored to the professional mindset of users on this channel, providing them with Adobe related news, details on the company culture and industry thought leadership. 

The Solution

The campaign grew Adobe’s LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was also recognized as one of the “Best LinkedIn Company Pages” for two years in a row. 

Skills Used

Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

0.5

ROAS

Ghostek

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

Rise Bar

Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.

1.04

ROAS

1-800-Pack-Rat

Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.