The campaign grew Adobe’s LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was also recognized as one of the “Best LinkedIn Company Pages” for two years in a row. 

The Challenge

Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.

The Process

The strategy leveraged the LinkedIn professional network with an integrated approach of targeted and personalized owned content, complemented with paid media to amplify and increase content reach. The content was tailored to the professional mindset of users on this channel, providing them with Adobe related news, details on the company culture and industry thought leadership. 

The Solution

The campaign grew Adobe’s LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was also recognized as one of the “Best LinkedIn Company Pages” for two years in a row. 

Skills Used

Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

PredictWind

They wanted us to increase their digital marketing presence, engagement & results.

Return Healthy

Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.

0.5

CPL

Nium

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.


0.84

CPO

Great Wrap

Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.