Their overall Return on Marketing Spend improved by 1.5x within 2 months, with Google Ads improving by 200% and Programmatic having a ROAS of 500%+.
The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.
They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.
I reviewed their Google Ads account for opportunities to lift performance there, as well as looking at other opportunities in other channels.
In this particular case, they were happy to run the Facebook Ads account themselves as it was performing well, so it was not part of the review.
I found several opportunities to improve the ROAS of their Google Ads account and recommended adding Programmatic to their channel mix, with a focus on Dynamic Creative Optimization (DCO) and Remarketing driven by sophisticated machine learning algorithms.
I also reviewed their SEO strategy, at the time managed by an SEO agency and identified further opportunities to get more 'bang for their buck in that channel.
Their overall Return on Marketing Spend improved by 1.5x within 2 months, with Google Ads improving by 200% and Programmatic having a ROAS of 500%+.
Paid Ads,Web Development,Paid Ads,Google Shopping,Marketing Strategy,SEO
Beauty
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Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
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