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1.86x uplift in Conversion Rates (CVR) post-optimizations.
100,000+ new customers acquired for Goli Nutrition over a 15-month period.
46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.
Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.
expert
The Goli Nutrition team was overly reliant on Facebook Ads, was seeing diminishing returns on this channel, and wanted to find a way to diversify across multiple other traffic sources, in case anything was to happen to their Facebook Ads campaign.
However, they weren't happy with their landing page performance and wanted a CRO expert to optimize their funnel strategy prior to taking the large investment of channel diversification.
They also didn't have an internal resource with media buying expertise in traffic sources other than Facebook Ads and needed a third party to handle the entirety of the expansion and management of this portion of their marketing strategy.
1.86x uplift in Conversion Rates (CVR) post-optimizations.
100,000+ new customers acquired for Goli Nutrition over a 15-month period.
46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.
Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.
CRO,Marketing Strategy
Health & Wellness
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Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
Bark Square is an indoor dog park offering dog boarding, daycare, and grooming services. The brand approached us three weeks before launch, asking to make an impact in the community and generate a significant number of leads to reach their business plan objective in their opening quarter.
With the grand opening date nearing, we quickly began studying their business plan to identify which services would yield the best results when tied with digital advertising. We implemented lead generation campaigns across Google and Facebook to reach the surrounding community. We created captivating video/image ads, designed high converting landing pages, and tested various audiences on Facebook while targeting high intent search queries on Google.
Our client was able to generate over 100+ leads every month while reaching thousands in the surrounding county. In addition, their client acquisition process continues to improve, and they are on track to achieving the 7-figure mark.
