1.86x uplift in Conversion Rates (CVR) post-optimizations.
100,000+ new customers acquired for Goli Nutrition over a 15-month period.
46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.
Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.
expert
The Goli Nutrition team was overly reliant on Facebook Ads, was seeing diminishing returns on this channel, and wanted to find a way to diversify across multiple other traffic sources, in case anything was to happen to their Facebook Ads campaign.
However, they weren't happy with their landing page performance and wanted a CRO expert to optimize their funnel strategy prior to taking the large investment of channel diversification.
They also didn't have an internal resource with media buying expertise in traffic sources other than Facebook Ads and needed a third party to handle the entirety of the expansion and management of this portion of their marketing strategy.
1.86x uplift in Conversion Rates (CVR) post-optimizations.
100,000+ new customers acquired for Goli Nutrition over a 15-month period.
46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.
Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.
CRO,Marketing Strategy
Health & Wellness
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The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.