1.86x uplift in Conversion Rates (CVR) post-optimizations.


100,000+ new customers acquired for Goli Nutrition over a 15-month period.


46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.


Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.

Mustafa S.

Mayple Vetted

expert

The Challenge

The Goli Nutrition team was overly reliant on Facebook Ads, was seeing diminishing returns on this channel, and wanted to find a way to diversify across multiple other traffic sources, in case anything was to happen to their Facebook Ads campaign.


However, they weren't happy with their landing page performance and wanted a CRO expert to optimize their funnel strategy prior to taking the large investment of channel diversification.


They also didn't have an internal resource with media buying expertise in traffic sources other than Facebook Ads and needed a third party to handle the entirety of the expansion and management of this portion of their marketing strategy.

The Process


The Solution

1.86x uplift in Conversion Rates (CVR) post-optimizations.


100,000+ new customers acquired for Goli Nutrition over a 15-month period.


46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.


Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.

Skills Used

CRO,Marketing Strategy

Industry

Health & Wellness

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