1.86x uplift in Conversion Rates (CVR) post-optimizations.
100,000+ new customers acquired for Goli Nutrition over a 15-month period.
46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.
Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.
The Goli Nutrition team was overly reliant on Facebook Ads, was seeing diminishing returns on this channel, and wanted to find a way to diversify across multiple other traffic sources, in case anything was to happen to their Facebook Ads campaign.
However, they weren't happy with their landing page performance and wanted a CRO expert to optimize their funnel strategy prior to taking the large investment of channel diversification.
They also didn't have an internal resource with media buying expertise in traffic sources other than Facebook Ads and needed a third party to handle the entirety of the expansion and management of this portion of their marketing strategy.
1.86x uplift in Conversion Rates (CVR) post-optimizations.
100,000+ new customers acquired for Goli Nutrition over a 15-month period.
46% of Goli Nutrition's customer acquisition now comes from traffic sources outside of Facebook Ads.
Successfully diversified into TikTok Ads, Programmatic Display, Microsoft Search, Pinterest Ads, and select traditional affiliate sources.
CRO,Marketing Strategy
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.