• Built a cross-team escalation process and dashboard to troubleshoot compliance of digital marketing code types
  • Generated 5 million USD growth in revenue over two quarters from the implementation of the new process

Edwin G.

Mayple Vetted

expert

The Challenge

I was employed at the Mountain View, CA HQ of Google Inc., the global search engine and tech company.

Worked on the following teams: Tag, Export, Picasso

Projects I worked on at Google:

- Tag Implementation (Conversion Tag, Shopping Tag, Remarketing Tag, etc.)

- Cross-Functional Team Escalation/ Process Optimization

- Mobile Optimization

- Website Export Opportunities

- Dashboard Builder (SQL) to automatic escalate red flag cases

- Build and Improve system configuration change process, deployment issues tracking, and inventory management through Excel automation, SQL code

- Facilitate close relationships with vendors (Regalix, Cognizant, etc.) to address trends in vendor performance, create project deployment views and accuracy

- Team-based (India, Poland, Ireland, and USA)

The Process

  • CRO
  • Google Ads
  • Google Implementation
  • Google Translation

The Solution

  • Built a cross-team escalation process and dashboard to troubleshoot compliance of digital marketing code types
  • Generated 5 million USD growth in revenue over two quarters from the implementation of the new process
Skills Used

Paid Ads,Google Shopping,Other,Content Marketing,Other

Industry

Professional Services

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Bounkit

The challenges with Bounkit were to bring a much more cohesive feel to their social media approach and provide content unity and consistency. Not being on location, we had to work hand in hand with the owners to ensure proper creative execution and representation of their physical location. Working with a luxury jewelry company, it was important to get traffic to their pages, and from there to their website where they could expand on their story and offering.

9

ROAS

Sennheiser Asia

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.

0.1

CPO

Royal Canin

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
  • Increase the reach to relevant audience and to use this data for future targeting campaigns
  • Re-target users that performed some action on website and get more purchases.

Wolvestuff

Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.


the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.