I was employed at the Mountain View, CA HQ of Google Inc., the global search engine and tech company.
Worked on the following teams: Tag, Export, Picasso
Projects I worked on at Google:
- Tag Implementation (Conversion Tag, Shopping Tag, Remarketing Tag, etc.)
- Cross-Functional Team Escalation/ Process Optimization
- Mobile Optimization
- Website Export Opportunities
- Dashboard Builder (SQL) to automatic escalate red flag cases
- Build and Improve system configuration change process, deployment issues tracking, and inventory management through Excel automation, SQL code
- Facilitate close relationships with vendors (Regalix, Cognizant, etc.) to address trends in vendor performance, create project deployment views and accuracy
- Team-based (India, Poland, Ireland, and USA)
Paid Ads,Google Shopping,Other,Content Marketing,Other
Professional Services
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This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.