• Built a cross-team escalation process and dashboard to troubleshoot compliance of digital marketing code types
  • Generated 5 million USD growth in revenue over two quarters from the implementation of the new process

The Challenge

I was employed at the Mountain View, CA HQ of Google Inc., the global search engine and tech company.

Worked on the following teams: Tag, Export, Picasso

Projects I worked on at Google:

- Tag Implementation (Conversion Tag, Shopping Tag, Remarketing Tag, etc.)

- Cross-Functional Team Escalation/ Process Optimization

- Mobile Optimization

- Website Export Opportunities

- Dashboard Builder (SQL) to automatic escalate red flag cases

- Build and Improve system configuration change process, deployment issues tracking, and inventory management through Excel automation, SQL code

- Facilitate close relationships with vendors (Regalix, Cognizant, etc.) to address trends in vendor performance, create project deployment views and accuracy

- Team-based (India, Poland, Ireland, and USA)

The Process

  • CRO
  • Google Ads
  • Google Implementation
  • Google Translation

The Solution

  • Built a cross-team escalation process and dashboard to troubleshoot compliance of digital marketing code types
  • Generated 5 million USD growth in revenue over two quarters from the implementation of the new process
Skills Used

Paid Ads,Google Shopping,Other,Content Marketing,Other

Industry

Professional Services

Results by the numbers

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