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expert
I was employed at the Mountain View, CA HQ of Google Inc., the global search engine and tech company.
Worked on the following teams: Tag, Export, Picasso
Projects I worked on at Google:
- Tag Implementation (Conversion Tag, Shopping Tag, Remarketing Tag, etc.)
- Cross-Functional Team Escalation/ Process Optimization
- Mobile Optimization
- Website Export Opportunities
- Dashboard Builder (SQL) to automatic escalate red flag cases
- Build and Improve system configuration change process, deployment issues tracking, and inventory management through Excel automation, SQL code
- Facilitate close relationships with vendors (Regalix, Cognizant, etc.) to address trends in vendor performance, create project deployment views and accuracy
- Team-based (India, Poland, Ireland, and USA)
Paid Ads,Google Shopping,Other,Content Marketing,Other
Professional Services
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We were challenged to 10X scale our monthly revenue while maintaining ROAS.
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
