• Built a cross-team escalation process and dashboard to troubleshoot compliance of digital marketing code types
  • Generated 5 million USD growth in revenue over two quarters from the implementation of the new process

The Challenge

I was employed at the Mountain View, CA HQ of Google Inc., the global search engine and tech company.

Worked on the following teams: Tag, Export, Picasso

Projects I worked on at Google:

- Tag Implementation (Conversion Tag, Shopping Tag, Remarketing Tag, etc.)

- Cross-Functional Team Escalation/ Process Optimization

- Mobile Optimization

- Website Export Opportunities

- Dashboard Builder (SQL) to automatic escalate red flag cases

- Build and Improve system configuration change process, deployment issues tracking, and inventory management through Excel automation, SQL code

- Facilitate close relationships with vendors (Regalix, Cognizant, etc.) to address trends in vendor performance, create project deployment views and accuracy

- Team-based (India, Poland, Ireland, and USA)

The Process

  • CRO
  • Google Ads
  • Google Implementation
  • Google Translation

The Solution

  • Built a cross-team escalation process and dashboard to troubleshoot compliance of digital marketing code types
  • Generated 5 million USD growth in revenue over two quarters from the implementation of the new process
Skills Used

Paid Ads,Google Shopping,Other,Content Marketing,Other

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

CPL

Brick

Brick needed to scale their members in their gyms in major cities across the US.

Divided Labs

They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.


I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.

Orofino Restaurant

I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!

0.7

CPL

Hayward

Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 



Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.