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I uncovered many new sales angles currently returning 2.1x Return on Ad Spend (ROAS)—with a $45,000/month budget.
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A multimillion-dollar golf brand didn't have the in-house marketing resources to come up with multiple new testable marketing concepts every month. My task was to be testing 3 - 5 new concepts every month, and bring in new winning control ads.
As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.
These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.
I uncovered many new sales angles currently returning 2.1x Return on Ad Spend (ROAS)—with a $45,000/month budget.
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Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
