The brand is a startup in the ag-tech industry.
The project is to bring much as possible farm owners' to register for in-field demos on their own farm.
The challenges are that the product is a brand new technology in the market, so the direct demand
does not exist yet + the market is completely dominated by a limited number of old giant companies such John Deere, Case IH and few more.
My role was to create landing page characterization, manage the whole marketing funnel from TOF (video ads) to remarketing, integrate the leads to google sheet via Zapier and display the leads by their addresses in google maps - ready for the sales department.
We achieved 89 leads in almost 11 days.
Paid Ads,Paid Ads,Web Development,Marketing Strategy,CRO
Technology
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.

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