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The brand is a startup in the ag-tech industry.
The project is to bring much as possible farm owners' to register for in-field demos on their own farm.
The challenges are that the product is a brand new technology in the market, so the direct demand
does not exist yet + the market is completely dominated by a limited number of old giant companies such John Deere, Case IH and few more.
My role was to create landing page characterization, manage the whole marketing funnel from TOF (video ads) to remarketing, integrate the leads to google sheet via Zapier and display the leads by their addresses in google maps - ready for the sales department.
We achieved 89 leads in almost 11 days.
Paid Ads,Paid Ads,Web Development,Marketing Strategy,CRO
Technology
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