The brand is a startup in the ag-tech industry.
The project is to bring much as possible farm owners' to register for in-field demos on their own farm.
The challenges are that the product is a brand new technology in the market, so the direct demand
does not exist yet + the market is completely dominated by a limited number of old giant companies such John Deere, Case IH and few more.
My role was to create landing page characterization, manage the whole marketing funnel from TOF (video ads) to remarketing, integrate the leads to google sheet via Zapier and display the leads by their addresses in google maps - ready for the sales department.
We achieved 89 leads in almost 11 days.
Paid Ads,Paid Ads,Web Development,Marketing Strategy,CRO
Technology
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.