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I have been able to generate a stable organic growth positioning the brand and its products in different markets and wholesale retailers.
Grow Good is a startup dedicated to provide sustainable education for families. Sustainable Education is key for individual change to happen. The challenge of this brand is to connect with its users and inspire change to live a more sustainable life. We are in the process of developing a tech platform to provide educational resources for its users. My main challenge is to help increase brand awareness through organic Social Media using Instagram & Facebook as the main platforms.
Develop digital marketing strategy with analytics report, competitors analysis, benchmarks, content pillars development. Develop monthly editorial content and social media management.
I have been able to generate a stable organic growth positioning the brand and its products in different markets and wholesale retailers.
Copywriting,Content Marketing,Social Media Management,Web Development,Web Development,Branding,Other,Marketing Strategy,Email Marketing
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
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Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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