
I have been able to generate a stable organic growth positioning the brand and its products in different markets and wholesale retailers.
Grow Good is a startup dedicated to provide sustainable education for families. Sustainable Education is key for individual change to happen. The challenge of this brand is to connect with its users and inspire change to live a more sustainable life. We are in the process of developing a tech platform to provide educational resources for its users. My main challenge is to help increase brand awareness through organic Social Media using Instagram & Facebook as the main platforms.
Develop digital marketing strategy with analytics report, competitors analysis, benchmarks, content pillars development. Develop monthly editorial content and social media management.
I have been able to generate a stable organic growth positioning the brand and its products in different markets and wholesale retailers.
Copywriting,Content Marketing,Social Media Management,Web Development,Web Development,Branding,Other,Marketing Strategy,Email Marketing
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.