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“Success well beyond our best expectations”
D2C sales, corporate sales, audience growth, and engagement all grew. And word-of-mouth and the talkability of the product started to organically generate sales.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
Working with the client we established a roadmap of key deliverables that would demonstrate the benefits of the product. With the roadmap in place, we created a social media strategy and content plan that would deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted paid-for advertising across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.
“Success well beyond our best expectations”
D2C sales, corporate sales, audience growth, and engagement all grew. And word-of-mouth and the talkability of the product started to organically generate sales.
Paid Ads,Paid Ads,Social Media Management,Marketing Strategy
Sports, Outdoors & Fitness
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Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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