“Success well beyond our best expectations”
D2C sales, corporate sales, audience growth, and engagement all grew. And word-of-mouth and the talkability of the product started to organically generate sales.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
Working with the client we established a roadmap of key deliverables that would demonstrate the benefits of the product. With the roadmap in place, we created a social media strategy and content plan that would deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted paid-for advertising across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.
“Success well beyond our best expectations”
D2C sales, corporate sales, audience growth, and engagement all grew. And word-of-mouth and the talkability of the product started to organically generate sales.
Paid Ads,Paid Ads,Social Media Management,Marketing Strategy
Sports, Outdoors & Fitness
Put your e-mail in and we'll arrange a consultation call for you
This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.