Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.

The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

Working with the client we established a roadmap of key deliverables that would demonstrate the benefits of the product. With the roadmap in place, we created a social media strategy and content plan that would deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted paid-for advertising across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.