The Challenge

The Process

The Solution

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Electronics

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+18%

Organic Search Revenue

Mad Viking Beard Company

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Delixirs

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

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dear cleo

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters


  • client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
  • campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
  • campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
  • not leveraging retargeting enough---low hanging fruit left to rot on vine

2.31

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The company launched a new product and wanted to have marketing help because they had never ran paid ads before.

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