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As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
Gurhan had a beautiful product line and successful traditional marketing strategy. What they didn’t have was targeted, data driven marketing. And, like so many other fashion brands, Gurhan began losing market share during the economic shutdown in 2020, since most sales were made in-person at U.S. retailers.
I was tasked with boosting online sales and engagement through social media and email marketing. The pandemic presented an additional challenge with Gurhan’s physical retailers shutting down and the need to be sensitive to consumers needs.
I developed an email marketing strategy that included a twelve-month action plan to drive conversions and increase engagement. Quickly migrating Gurhan to Klaviyo, I created new template designs, set up a number of automations to reach customers throughout their journey, and created a high-performing pop-up to usher website visitors into Gurhan’s email audience.
On the social media side I developed and tracked goals for growth in engagement, followers, and conversions, and created campaigns that helped us exceed those goals.
As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
Email Marketing,Social Media Management,Branding,Content Marketing,Copywriting
Style & Fashion
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ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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