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As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
Gurhan had a beautiful product line and successful traditional marketing strategy. What they didn’t have was targeted, data driven marketing. And, like so many other fashion brands, Gurhan began losing market share during the economic shutdown in 2020, since most sales were made in-person at U.S. retailers.
I was tasked with boosting online sales and engagement through social media and email marketing. The pandemic presented an additional challenge with Gurhan’s physical retailers shutting down and the need to be sensitive to consumers needs.
I developed an email marketing strategy that included a twelve-month action plan to drive conversions and increase engagement. Quickly migrating Gurhan to Klaviyo, I created new template designs, set up a number of automations to reach customers throughout their journey, and created a high-performing pop-up to usher website visitors into Gurhan’s email audience.
On the social media side I developed and tracked goals for growth in engagement, followers, and conversions, and created campaigns that helped us exceed those goals.
As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
Email Marketing,Social Media Management,Branding,Content Marketing,Copywriting
Style & Fashion
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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