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As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
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Gurhan had a beautiful product line and successful traditional marketing strategy. What they didn’t have was targeted, data driven marketing. And, like so many other fashion brands, Gurhan began losing market share during the economic shutdown in 2020, since most sales were made in-person at U.S. retailers.
I was tasked with boosting online sales and engagement through social media and email marketing. The pandemic presented an additional challenge with Gurhan’s physical retailers shutting down and the need to be sensitive to consumers needs.
I developed an email marketing strategy that included a twelve-month action plan to drive conversions and increase engagement. Quickly migrating Gurhan to Klaviyo, I created new template designs, set up a number of automations to reach customers throughout their journey, and created a high-performing pop-up to usher website visitors into Gurhan’s email audience.
On the social media side I developed and tracked goals for growth in engagement, followers, and conversions, and created campaigns that helped us exceed those goals.
As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
Email Marketing,Social Media Management,Branding,Content Marketing,Copywriting
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
