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As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
Gurhan had a beautiful product line and successful traditional marketing strategy. What they didn’t have was targeted, data driven marketing. And, like so many other fashion brands, Gurhan began losing market share during the economic shutdown in 2020, since most sales were made in-person at U.S. retailers.
I was tasked with boosting online sales and engagement through social media and email marketing. The pandemic presented an additional challenge with Gurhan’s physical retailers shutting down and the need to be sensitive to consumers needs.
I developed an email marketing strategy that included a twelve-month action plan to drive conversions and increase engagement. Quickly migrating Gurhan to Klaviyo, I created new template designs, set up a number of automations to reach customers throughout their journey, and created a high-performing pop-up to usher website visitors into Gurhan’s email audience.
On the social media side I developed and tracked goals for growth in engagement, followers, and conversions, and created campaigns that helped us exceed those goals.
As the result of my thoughtfully designed content and strategy, Gurhan's social media saw a 140% increase in conversions and a 296% increase in traffic from social. Gurhan's email marketing also saw a 10x increase in attributed revenue thanks to thoughtful campaign development and optimization which yielded a 20% clickthrough rate.
Email Marketing,Social Media Management,Branding,Content Marketing,Copywriting
Style & Fashion
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Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.
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In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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