
We managed to increase sales on all the different campaigns we were running. Instead of only generating sales through branding, the client was getting sales through different keywords which did not include the brand name which was a huge step for them (something they haven't achieved before). Sales increased 30x but our costs only when up around 3x
We had to re-design his website and improve all aspects of technical SEO (website speed, adjustable to all devices etc). We then had to increase sales outside of branding, which is a hard task given all the competitors in the industry.
We started with some competitor research and reading about the industry itself and its buyer personas (how often they bought the same product, what ages, etc.). Once our research was ready, we launched multiple campaigns, each with its own goal. We created search campaigns (for branding and trying out new keywords), shopping campaigns and display + remarketing campaigns. We then started to analyze he data and make adjustments based on ROAS which is the most important for the client. We made sure that tracking was installed correctly from the get go to make sure we have data on all clients who enter the site and add products to their shopping cart.
We managed to increase sales on all the different campaigns we were running. Instead of only generating sales through branding, the client was getting sales through different keywords which did not include the brand name which was a huge step for them (something they haven't achieved before). Sales increased 30x but our costs only when up around 3x
Paid Ads,Google Shopping
Beauty
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.