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We managed to increase sales on all the different campaigns we were running. Instead of only generating sales through branding, the client was getting sales through different keywords which did not include the brand name which was a huge step for them (something they haven't achieved before). Sales increased 30x but our costs only when up around 3x
We had to re-design his website and improve all aspects of technical SEO (website speed, adjustable to all devices etc). We then had to increase sales outside of branding, which is a hard task given all the competitors in the industry.
We started with some competitor research and reading about the industry itself and its buyer personas (how often they bought the same product, what ages, etc.). Once our research was ready, we launched multiple campaigns, each with its own goal. We created search campaigns (for branding and trying out new keywords), shopping campaigns and display + remarketing campaigns. We then started to analyze he data and make adjustments based on ROAS which is the most important for the client. We made sure that tracking was installed correctly from the get go to make sure we have data on all clients who enter the site and add products to their shopping cart.
We managed to increase sales on all the different campaigns we were running. Instead of only generating sales through branding, the client was getting sales through different keywords which did not include the brand name which was a huge step for them (something they haven't achieved before). Sales increased 30x but our costs only when up around 3x
Paid Ads,Google Shopping
Beauty
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Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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