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We managed to increase sales on all the different campaigns we were running. Instead of only generating sales through branding, the client was getting sales through different keywords which did not include the brand name which was a huge step for them (something they haven't achieved before). Sales increased 30x but our costs only when up around 3x
agency
We had to re-design his website and improve all aspects of technical SEO (website speed, adjustable to all devices etc). We then had to increase sales outside of branding, which is a hard task given all the competitors in the industry.
We started with some competitor research and reading about the industry itself and its buyer personas (how often they bought the same product, what ages, etc.). Once our research was ready, we launched multiple campaigns, each with its own goal. We created search campaigns (for branding and trying out new keywords), shopping campaigns and display + remarketing campaigns. We then started to analyze he data and make adjustments based on ROAS which is the most important for the client. We made sure that tracking was installed correctly from the get go to make sure we have data on all clients who enter the site and add products to their shopping cart.
We managed to increase sales on all the different campaigns we were running. Instead of only generating sales through branding, the client was getting sales through different keywords which did not include the brand name which was a huge step for them (something they haven't achieved before). Sales increased 30x but our costs only when up around 3x
Paid Ads,Google Shopping
Beauty
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
