1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.
2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.
1.22x increase in Average Order Value (AOV) with the new landing page.
expert
HAIRtamin wanted a heavily optimized landing page, leveraging psychology and direct response tactics, that would improve their Conversion Rates (CVR) and Average Order Value (AOV).
HAIRtamin had very strict brand guidelines and requirements due to the nature of the product and existing partnerships.
Evaluated HAIRtamin's funnel strategy, leveraging heat maps, funnel analytics, and live recordings to identify hypotheses for testing.
Individually tested each hypothesis on each traffic source, TikTok and Facebook Ads, until statistical significance was reached.
Conducted the test in accordance with HAIRtamin's brand guidelines and requirements, by instituting an approval process for each test that was conducted.
The Optimized Landing Page: https://hairtamin.com/pages/offer
1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.
2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.
1.22x increase in Average Order Value (AOV) with the new landing page.
CRO
Beauty
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-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.
-Prepare enough press around new product in 2 months.
This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
