1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.
2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.
1.22x increase in Average Order Value (AOV) with the new landing page.
expert
HAIRtamin wanted a heavily optimized landing page, leveraging psychology and direct response tactics, that would improve their Conversion Rates (CVR) and Average Order Value (AOV).
HAIRtamin had very strict brand guidelines and requirements due to the nature of the product and existing partnerships.
Evaluated HAIRtamin's funnel strategy, leveraging heat maps, funnel analytics, and live recordings to identify hypotheses for testing.
Individually tested each hypothesis on each traffic source, TikTok and Facebook Ads, until statistical significance was reached.
Conducted the test in accordance with HAIRtamin's brand guidelines and requirements, by instituting an approval process for each test that was conducted.
The Optimized Landing Page: https://hairtamin.com/pages/offer
1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.
2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.
1.22x increase in Average Order Value (AOV) with the new landing page.
CRO
Beauty
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Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and