1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.
2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.
1.22x increase in Average Order Value (AOV) with the new landing page.
HAIRtamin wanted a heavily optimized landing page, leveraging psychology and direct response tactics, that would improve their Conversion Rates (CVR) and Average Order Value (AOV).
HAIRtamin had very strict brand guidelines and requirements due to the nature of the product and existing partnerships.
Evaluated HAIRtamin's funnel strategy, leveraging heat maps, funnel analytics, and live recordings to identify hypotheses for testing.
Individually tested each hypothesis on each traffic source, TikTok and Facebook Ads, until statistical significance was reached.
Conducted the test in accordance with HAIRtamin's brand guidelines and requirements, by instituting an approval process for each test that was conducted.
The Optimized Landing Page: https://hairtamin.com/pages/offer
1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.
2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.
1.22x increase in Average Order Value (AOV) with the new landing page.
CRO
Beauty
Put your e-mail in and we'll arrange a consultation call for you
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.