1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.


2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.


1.22x increase in Average Order Value (AOV) with the new landing page.

Mustafa S.

Mayple Vetted

expert

The Challenge

HAIRtamin wanted a heavily optimized landing page, leveraging psychology and direct response tactics, that would improve their Conversion Rates (CVR) and Average Order Value (AOV).


HAIRtamin had very strict brand guidelines and requirements due to the nature of the product and existing partnerships.

The Process

Evaluated HAIRtamin's funnel strategy, leveraging heat maps, funnel analytics, and live recordings to identify hypotheses for testing.


Individually tested each hypothesis on each traffic source, TikTok and Facebook Ads, until statistical significance was reached.


Conducted the test in accordance with HAIRtamin's brand guidelines and requirements, by instituting an approval process for each test that was conducted.


The Optimized Landing Page: https://hairtamin.com/pages/offer

The Solution

1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.


2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.


1.22x increase in Average Order Value (AOV) with the new landing page.

Skills Used

CRO

Industry

Beauty

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