1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.


2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.


1.22x increase in Average Order Value (AOV) with the new landing page.

The Challenge

HAIRtamin wanted a heavily optimized landing page, leveraging psychology and direct response tactics, that would improve their Conversion Rates (CVR) and Average Order Value (AOV).


HAIRtamin had very strict brand guidelines and requirements due to the nature of the product and existing partnerships.

The Process

Evaluated HAIRtamin's funnel strategy, leveraging heat maps, funnel analytics, and live recordings to identify hypotheses for testing.


Individually tested each hypothesis on each traffic source, TikTok and Facebook Ads, until statistical significance was reached.


Conducted the test in accordance with HAIRtamin's brand guidelines and requirements, by instituting an approval process for each test that was conducted.


The Optimized Landing Page: https://hairtamin.com/pages/offer

The Solution

1.7x increase in Conversion Rates (CVR) with the new landing pages, on Facebook Ads.


2.4x increase in Conversion Rates (CVR) with the new landing pages, on TikTok Ads.


1.22x increase in Average Order Value (AOV) with the new landing page.

Skills Used

CRO

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Sebamed

Launching a known German dermo-cosmetics brand in a new market, very high competition

Well Told Health

  • Aggressively expand market share and scale growth
  • Support retail growth of key retailers & key hyper targeted audiences

SMEG

huge list, 2-4 emails focusing on the products per month. No sales

0.5

CPI

Flipp

Turn a grocery shopping and coupon app into a household name in the United States.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.