Building a landing page that captures the essence of the brand and

• Existing agency underperforming
• Transition to in-house marketing team
• High CPA and Low Conversion Rate

L’Oreal are one of the UK’s biggest advertisers, and the single biggest beauty and cosmetics advertiser. Our objective was to grow market share and improve ROAS.

The Challenge

Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.

To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.

The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.