$8.03

DPA retargeting CPA




$0.46-$0.57

3 separate campaigns generated sales for less than $1




$5.71

on DCO acquisition ad

3.97
ROAS

The Challenge

Happy Sailor had spent thousands of dollars on Facebook ads which didn’t bring him profitable results. They had a cost per purchase close to $25 for a product they were selling for $25. With our expertise in Facebook and eCommerce, they trusted us to take over the account to bring them to their desired results.

The Process

We started testing audiences, analyzing their entire data to find the best audiences. After this, we asked them to make new ad creatives from our recommendation. Finally, we set up DPA retargeting and DCO on the acquisition side.

The Solution

$8.03

DPA retargeting CPA




$0.46-$0.57

3 separate campaigns generated sales for less than $1




$5.71

on DCO acquisition ad

Skills Used

Branding,Branding,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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More Case Study

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

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  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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