
DPA retargeting CPA
3 separate campaigns generated sales for less than $1
on DCO acquisition ad
Happy Sailor had spent thousands of dollars on Facebook ads which didn’t bring him profitable results. They had a cost per purchase close to $25 for a product they were selling for $25. With our expertise in Facebook and eCommerce, they trusted us to take over the account to bring them to their desired results.
We started testing audiences, analyzing their entire data to find the best audiences. After this, we asked them to make new ad creatives from our recommendation. Finally, we set up DPA retargeting and DCO on the acquisition side.
DPA retargeting CPA
3 separate campaigns generated sales for less than $1
on DCO acquisition ad
Branding,Branding,Paid Ads,Paid Ads
Style & Fashion
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.