
Over the course of 8 months we were able to drive over $210K in donations for Harmony Project and build and active email list of future donors committed to the Harmony Project. We were also able to drop the cost per lead by over 10% over the course of the campaign.
Harmony Project is LA's largest music education organization dedicated exclusively to youth from low-income families and under-resourced communities. Partnered with the Harmony Project to drive donations that go towards quality music education for children throughout Los Angeles. The client received $100,000 in Facebook Ads Credit from Facebook and needed a skilled marketer to devise a Facebook strategy, develop creatives and execute a tailored campaign that would lead to donations . The client had no experience with Facebook marketing and looked to me to help drive value for the nonprofit.
Over the course of 8 months we were able to drive over $210K in donations for Harmony Project and build and active email list of future donors committed to the Harmony Project. We were also able to drop the cost per lead by over 10% over the course of the campaign.
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

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