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Over the course of 8 months we were able to drive over $210K in donations for Harmony Project and build and active email list of future donors committed to the Harmony Project. We were also able to drop the cost per lead by over 10% over the course of the campaign.
Harmony Project is LA's largest music education organization dedicated exclusively to youth from low-income families and under-resourced communities. Partnered with the Harmony Project to drive donations that go towards quality music education for children throughout Los Angeles. The client received $100,000 in Facebook Ads Credit from Facebook and needed a skilled marketer to devise a Facebook strategy, develop creatives and execute a tailored campaign that would lead to donations . The client had no experience with Facebook marketing and looked to me to help drive value for the nonprofit.
Over the course of 8 months we were able to drive over $210K in donations for Harmony Project and build and active email list of future donors committed to the Harmony Project. We were also able to drop the cost per lead by over 10% over the course of the campaign.
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This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
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