Over the course of 8 months we were able to drive over $210K in donations for Harmony Project and build and active email list of future donors committed to the Harmony Project. We were also able to drop the cost per lead by over 10% over the course of the campaign.
Harmony Project is LA's largest music education organization dedicated exclusively to youth from low-income families and under-resourced communities. Partnered with the Harmony Project to drive donations that go towards quality music education for children throughout Los Angeles. The client received $100,000 in Facebook Ads Credit from Facebook and needed a skilled marketer to devise a Facebook strategy, develop creatives and execute a tailored campaign that would lead to donations . The client had no experience with Facebook marketing and looked to me to help drive value for the nonprofit.
Over the course of 8 months we were able to drive over $210K in donations for Harmony Project and build and active email list of future donors committed to the Harmony Project. We were also able to drop the cost per lead by over 10% over the course of the campaign.
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.