Hattori Hanzo (eCommerce)
- Built out Search, Google Shopping, & Display campaigns from scratch. Within the first 3 months, I was able to increase spend to $14,106.73 with a return of $47,084.27 for a ROAS of 3.34x.
expert
Hattori Hanzo (eCommerce)
- Built out Search, Google Shopping, & Display campaigns from scratch. Within the first 3 months, I was able to increase spend to $14,106.73 with a return of $47,084.27 for a ROAS of 3.34x.
Paid Ads,Google Shopping
Beauty
Put your e-mail in and we'll arrange a consultation call for you
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.