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Hattori Hanzo (eCommerce)
- Built out Search, Google Shopping, & Display campaigns from scratch. Within the first 3 months, I was able to increase spend to $14,106.73 with a return of $47,084.27 for a ROAS of 3.34x.
expert
Hattori Hanzo (eCommerce)
- Built out Search, Google Shopping, & Display campaigns from scratch. Within the first 3 months, I was able to increase spend to $14,106.73 with a return of $47,084.27 for a ROAS of 3.34x.
Paid Ads,Google Shopping
Beauty
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
