Working with complex and sensitive issues can frequently be a challenge. We pride ourselves on the ability to provide thoughtful and meaningful information for our clients and their patients. While many of the topics we handle are light or merely informational, several issues, such as cancer, carry an additional burden. We've all been touched by the tragedies and triumphs that cancer has brought, and we are truly honored to work with our clients to hopefully bring about some peace of mind for the end-user, in this case, a mother, father, brother, sister, child, or friend. We never fail to remember why our work matters.
We work with our clients to develop the topics, keywords, and appropriate sources for their content needs. Sometimes that is simply a title and word count. Some clients prefer to have a detailed outline prepared and approved for their work, and we can handle that too. As the CEO of McDonald Content Solutions, I will always be available for contact with our clients. I work closely with our project managers to take the vision of our clients, convey that to the lead of our writing team. Content is then assigned to the writer who best meets the required skillset. Once the content has been written, it goes through our editing team for proofreading, grammatical, plagiarism, and readability checks. We then give the polished product to our clients for their review. Revisions are unlimited with our company. We make sure that you are completely happy with every piece of content you receive.
Content Marketing
Health & Wellness
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

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