Working with complex and sensitive issues can frequently be a challenge. We pride ourselves on the ability to provide thoughtful and meaningful information for our clients and their patients. While many of the topics we handle are light or merely informational, several issues, such as cancer, carry an additional burden. We've all been touched by the tragedies and triumphs that cancer has brought, and we are truly honored to work with our clients to hopefully bring about some peace of mind for the end-user, in this case, a mother, father, brother, sister, child, or friend. We never fail to remember why our work matters.
We work with our clients to develop the topics, keywords, and appropriate sources for their content needs. Sometimes that is simply a title and word count. Some clients prefer to have a detailed outline prepared and approved for their work, and we can handle that too. As the CEO of McDonald Content Solutions, I will always be available for contact with our clients. I work closely with our project managers to take the vision of our clients, convey that to the lead of our writing team. Content is then assigned to the writer who best meets the required skillset. Once the content has been written, it goes through our editing team for proofreading, grammatical, plagiarism, and readability checks. We then give the polished product to our clients for their review. Revisions are unlimited with our company. We make sure that you are completely happy with every piece of content you receive.
Content Marketing
Health & Wellness
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.

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