agency
Oversaw all of digital marketing strategy include brand identity. The work we've done over the years had won our team a CSC Maple Leaf Gold Award for Marketing Excellence and a Global Maxi Award.
Branding,Other,Copywriting,Content Marketing,Branding,Marketing Strategy,Social Media Management
Real Estate
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We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
