Increasing website conversion rate by 100% Cracking the audience strongest interests building a different strategy to better ROI and driving the website to profitability
expert
Penetrating with a new brand to the US market with a unique offering of prayer request and holy candle lighting on The Church of the Holy Sepulchre in Jerusalem. and do it with a shopify Ecommerce website
Understanding the market and Audience tone of voice and interests and transform it into Facebook AND Google and email marketing campaign
Increasing website conversion rate by 100% Cracking the audience strongest interests building a different strategy to better ROI and driving the website to profitability
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy,Web Development,CRO,Paid Ads
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.