Increasing website conversion rate by 100% Cracking the audience strongest interests building a different strategy to better ROI and driving the website to profitability
Penetrating with a new brand to the US market with a unique offering of prayer request and holy candle lighting on The Church of the Holy Sepulchre in Jerusalem. and do it with a shopify Ecommerce website
Understanding the market and Audience tone of voice and interests and transform it into Facebook AND Google and email marketing campaign
Increasing website conversion rate by 100% Cracking the audience strongest interests building a different strategy to better ROI and driving the website to profitability
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy,Web Development,CRO,Paid Ads
Art & Entertainment
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.