Started a brand from scratch. I was able to take a non existent brand from 0-1400 users in 6 months bringing in 180k in monthly reoccurring sales
Homefi is a home internet product for rural America where regular internet is very hard to come by. HomeFi's audience was paying 3/4 x for Satellite compared to HomeFi's prices. This was launched as a separate business and sister company of WingTel. The Launch was ground up and requires a full site, sales agents, and Campaign build out.
In 6 months was responsible for
-Launching new Website that converted
-Ab tested different price points, product pages.
- 0 to 1400 customers in less then 6 months on a $100+ purchase price product
- 8%-12% CTR under $0.25 CPC and a 2.5% conversion rate
- $0 to $195k monthly recurring Revenue
-Ab test succsul landing page funnel check
-100% Fb paid social and google ads
Paid Ads,Paid Ads,CRO,Email Marketing,Other,Marketing Strategy,Paid Ads
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.