agency
When House of Jade first came to our team they had casually used Pinterest to drive traffic to their site and blog. They had just launched the e-commerce side of their business and wanted to use Pinterest to drive sales. 45 days into management Pinterest went from driving $358 a month to $15,327 sales in a 30 day period
The first 90 days we leveraged organic Pinterest and Pinterest SEO. After 90 days we started to run full funnel ad campaigns.
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.