Iconix, a professional cosmetics company based on biotechnology science, approached us to develop the design they created, which required multiple integrations. In addition, they wanted some assistance in expanding the company`s target audience.
The level of the design received from the customer was at a very high level. We had to come up with finishes that will represent the industry accordingly. In addition, the project encompasses a considerable amount of interfaces for payment methods, shipping companies, CRM, and more.
A meticulous technological characterization that touches on all layers of the project. We created a direct dialogue with the companies with which we had to interface, without involving the customer. The rationale behind that was to create a professional technological interchange.
Web Development,Web Development
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Developed email automations which account for upwards of 50% of total monthly revenue
Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range
Aligned site architecture and content to earn high value keywords for strong organic growth
Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.
The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
This client was primarily a marketplaces brand, and they couldn't profitably scale their website marketing online through paid advertising.