In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.

Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.