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Build an affiliate program for a new DTC brand that was launched only a few weeks prior. The goal was to scale the brand to 500+ sales/day quickly, as it was an immune boosting supplement launched in the middle of covid.
The brand had access to a lot of raw content from celebrities like Tim Tebow, Venus Williams, Molly Simms, and Maria Menounos. The process I followed was to build:
I also reached out to my network of Super-Affiliates to identify the top 3 that could scale up to 500+ sales/day
Marketing Strategy,CRO
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In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
thelegalpartners.com are a local law firm in the south west suburbs of London. Despite being local and having used a number of SEO consultants historically, they still had not managed to rank for 'business lawyers richmond' and other local terms.
