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Milk & Co is an online seller of baby and kids products in Asia. They reached out for help getting more sales in a crowded marketplace.
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.
They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.
It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.