expert
Provide a comprehensive SEO-driven blog post content strategy for the company to generate new traffic and secondary content for socials, email, etc.
Assess brand, Identify relevant keywords, formulate SEO strategy, publish relevant blog posts
The site is currently capturing relevance for necessary keywords.
Content Marketing,Copywriting,SEO
Professional Services
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Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.