
By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
When we took over their Google Ads Campaign, the campaign was in bad shape.
They were driving 54 conversions per month for $64 a conversion, and most of those leads were trash and unusable.
The three main objectives were to:
By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
Paid Ads,CRO
Professional Services
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.