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By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
When we took over their Google Ads Campaign, the campaign was in bad shape.
They were driving 54 conversions per month for $64 a conversion, and most of those leads were trash and unusable.
The three main objectives were to:
By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
Paid Ads,CRO
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
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