By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.


More importantly, though, is they actually got some SQLs from our efforts.


https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed

0.5
CPL

Quicker

Mayple Vetted

agency

The Challenge

When we took over their Google Ads Campaign, the campaign was in bad shape.


They were driving 54 conversions per month for $64 a conversion, and most of those leads were trash and unusable.


The three main objectives were to:

  1. Drive better quality traffic
  2. Lower the cost per acquisition
  3. Drive more leads (without increasing the budget)


https://gyazo.com/cf76aa397607eb08a27cb98317df6c82

The Process

  • We restructured their Google Ads setup
  • We configured the analytics to track correctly
  • Adjusted the bidding strategy to max conversions
  • Turned off underperforming ads
  • Re-allocated the budget to better keywords
  • Improved their quality traffic
  • Consulted on Landing Page optimizations

The Solution

By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.


More importantly, though, is they actually got some SQLs from our efforts.


https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed

Skills Used

Paid Ads,CRO

Industry

Professional Services

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