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By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
When we took over their Google Ads Campaign, the campaign was in bad shape.
They were driving 54 conversions per month for $64 a conversion, and most of those leads were trash and unusable.
The three main objectives were to:
By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
Paid Ads,CRO
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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