By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
agency
When we took over their Google Ads Campaign, the campaign was in bad shape.
They were driving 54 conversions per month for $64 a conversion, and most of those leads were trash and unusable.
The three main objectives were to:
By the end of the 3rd month, we had effectively doubled the number of leads that were coming through and cut the cost per acquisition in half.
More importantly, though, is they actually got some SQLs from our efforts.
https://gyazo.com/99c2b1479966c8c73fb6a2da7e2672ed
Paid Ads,CRO
Professional Services
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.
