Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

0.2
ROAS

The Challenge

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.


They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

The Process

Our process:


1) Survey customers to understand expectations and why performance is breaking down


2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative


3) Refine creative approach based on what is working and begin testing new audience cohorts


4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click


4) Scale budgets as we see performance build


I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.

The Solution

Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

Skills Used

Paid Ads,CRO,Branding,Copywriting

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Wolford

Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

Southampton FC

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS


2

ROAS

Summergrove Halls

Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.

Every Man Jack

Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.