Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

0.2
ROAS

The Challenge

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.


They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

The Process

Our process:


1) Survey customers to understand expectations and why performance is breaking down


2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative


3) Refine creative approach based on what is working and begin testing new audience cohorts


4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click


4) Scale budgets as we see performance build


I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.

The Solution

Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

Skills Used

Paid Ads,CRO,Branding,Copywriting

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Cycle Neron

Limited ressources, getting creatives for ads, working with a poor web agency

1

CPR

Cloudwaitress

CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.


The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”

OneSkin

Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA

Vita Cup

Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.