86% increase in sales as a result of our campaigns, as well as a 23% increase in Facebook engagement with my creative recommendations.
expert
86% increase in sales as a result of our campaigns, as well as a 23% increase in Facebook engagement with my creative recommendations.
Paid Ads,Marketing Strategy
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.